The 3D boom is here, and it looks like it's here to stay. Are you one of the many people who have watched a 3D program and thought about how you could put it to work for your business? It may seem too expensive and complex for anyone but a Hollywood film studio, but in reality, 3D can be a cost-effective solution for capturing a great number of eyes for your product or your company. In addition, recent industry testing has shown that using 3D video for training can increase retention by close to 30%. Those who work in the training field know that is not a small increase.
When talking about 3D for business purposes, the key point to remember is that you must control the viewing experience. When we say "control the viewing experience" we mean that you must provide your viewer with a 3D monitor and the 3D glasses. You can't simply make a 3D video and send it out, hoping that your audience will have a 3D television. This requirement will, of course, limit the usage for 3D in business applications for the short term, but those that can take advantage will see a huge benefit to using 3D video. Recent advances in 3D technology indicate that "glasses-free" or auto-stereoscopic viewing is right around the corner. However, even without the glasses, you will still need to provide your viewer with a 3D monitor.
Keeping in mind that we need to control the viewing experience, what sort of businesses can take advantage of 3D video? One big place with potential is at tradeshows. If you are running and promoting a 3D video in your booth, you are guaranteed to see a huge increase in traffic. After all, 3D is interesting and people want to watch it. Timeshare sales or resorts could also benefit by using 3D tours of the properties they are representing. Like all technology, 3D is moving pretty fast, and delivery/viewing options, and therefore applications, are increasing almost every day.
The bottom line is that producing a 3D video for your company or organization is not out of reach. While it may be more expensive than producing a standard video, its benefits far outweigh the added costs. Since the technology is so new, the tricky part will be to find a company that is able to produce a 3D video that will work for your budget.
3D: The Technical Side
3D video is shot with 2 cameras; one camera represents the left eye and one represents the right eye. The relationship between these 2 cameras gives you the 3D experience. Due to the additional setup and adjustments during production, you can expect to spend at least 50% longer shooting a 3D show, maybe more depending on the show's content. Good 3D starts in the field, as while you can tweak images in post production, major fixes may be impossible.
The post production process starts much the same as with 2D. The show is edited for content using the "left eye" camera, and graphics are added. Once the 2D show is approved you begin the 3D process by adding the right eye and making the 3D adjustments. Due to the additional steps, the post production process will take much longer. During 3D viewing, a separate image is sent to the left and right eyes. Each image has a slightly different perspective, just like what is perceived in everyday life by the two human eyes.
Currently the only affordable way to deliver a separate image to the left and right eyes is through the use of 3D glasses. In the old days, it was the blue and red anaglyph glasses. Just in the past few months, manufacturers have come out with consumer 3D sets that use the inexpensive polarized glasses. Technology is also starting to become available that enables 3D viewing without the use of glasses. This technology is known as "auto stereoscopic," but it may be a few years before this technology is affordable in the consumer market.
Contributed by: Patrick Bedall, General Manager
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© 2012 Metro Productions
Metro Productions is a full-service video and multimedia production company headquartered in Hampton, Virginia. Metro Productions' client list includes large and small companies nationwide. Metro Productions provides clients with the ability to realize the benefits of high-end visual media products for the purpose of sales, marketing, recruitment and training. Delivery mediums for these productions include DVD, streaming media and broadcast quality High Definition applications.
http://www.metro-productions.com/
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