Fixed lens camera, interchangeable lens camera, high definition camera, standard definition camera shot in 16 by 9, video disc camera, videotape camera, internal memory drive camera...
The choices seem endless and no videographer wants to make the wrong choice. Television and video production gear is a major financial investment. And no one wants to make the wrong investment when it comes to putting your hard earned money towards the tools of your trade.
Constantly evolving technology in the world of video production will give any video producer constant headaches. You realize that you want your produced videos to effectively get your message out to your audience. You work hard to write your story to ensure that it provides both information and entertainment.
One method of ensuring that your message gets across to audience is to make sure your audience sticks around until you've finished delivering the goods. This will only happen if you video or show looks good.
A good looking show must adhere to the basics of good video storytelling - well composed shots, well-lit shots, visually intriguing backdrops, and good quality audio. But what else can you add to make your show jump out at viewers and make them take notice?
I want to offer you up a new style of camera you may not have heard of before. A polecam. A what-cam you say! You read it right - a polecam. This is just like the term explains, a camera attached to the end of a pole.
This concept is not new really. Mainstream Hollywood movies and variety television shows have been using jib cameras for many, many years now. I now you're familiar with the shot. That high arcing, panoramic view you will witness at the beginning of a movie or the sweeping overview of an audience with a performer on-stage in the background of a musical performance.
This shot is powerful because it gives the viewer a fresh dynamic vantage point to view the content on screen. It provides a visual perspective that is hard to find elsewhere.
The biggest downside to using a jib camera on a jib arm is that the entire setup is quite large and bulky. The footprint of the rig can easily use take up 120 square feet of space. Part of this is due to the fact that the weight of the long jib arm must be counter balanced with many weight plates which are at the base of the rig.
A very smart solution which designers have come up with is to design the same concept but on a much smaller and lighter scale. Enter the pole-cam.
The pole-cam is engineered from a carbon fibre composite that makes it very light weight to handle. Camera technology has improved so much that we can now capture very high quality high definition images with very light weight cameras. These cameras can be HD, 3D or Digital SLR.
This is a great way to increase the production value of your shoot in a very cost effective manner. A polecam can be setup on a single light weight tripod that a single camera operator can handle.
The major benefit you get using this rig is that the camera coverage area is extremely large. It is only limited by the length of your pole used which can typically range from 8 to 24 feet.
So the next time you're wondering how you can add a dynamic new twist to a program's appearance, consider a polecam. This new technology will win over the viewers with new previously unseen camera angles while keeping the producers happy by staying on budget.
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Rick Davis, an experienced Producer/Director, invites you to increase your knowledge of the video production business.
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